Life moves quickly. Your story and content need to keep up with the pace.
Good copywriting should be clear, compelling, and interesting. It should capture someone’s attention right away—whether in the headline or the first few sentences.
Copywriting is not just about the words. It is about the strategy. The architecture and sequence of how the words appear throughout your story.
Copywriting should take a story and translate it so that it communicates a particular message, makes you feel a certain way, and then inspires you to take action.